When a Pendant Becomes a P&L Problem

Last week, Prada announced Palestinian singer Saint Levant, born Marwan Abdelhamid in Jerusalem and raised partly in Gaza, as a global brand ambassador. Within days, the Italian luxury house was at the center of a firestorm. The trigger was not the appointment itself, but a detail: in the campaign video posted to Prada’s 33 million Instagram followers, the artist wore a silver pendant shaped like the map of historic, pre-1948 Palestine.

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